QR code
How QR codes work
QR codes can be reproduced on any surface
To decode them, download a suitable app to your smartphone
Open the app and point the camera at the QR code
The app decodes the QR code
You can then discover the message stored in the QR code
If the message is a link and the smartphone is connected, you can open the linked page
This code is intended to increasingly replace the traditional EAN barcode. By scanning it with a mobile camera and automatically connecting to the internet — the original material cites 15,000,000 smartphone owners in Italy — consumers can access extensive product and company information, videos, text, multimedia manuals and more. It can also support advertising campaigns, prize competitions and promotions.
The application is particularly effective for high-value products such as own-label ranges, organic products and quality selections: specialist products where consumer information and segmentation are especially useful.
QR codes can also replace or work alongside traditional loyalty cards.
DA.RI Srl can generate QR codes and provide the technological and media support needed for implementation.
If the company does not already have the information content to share, DA.RI Srl can suggest different solutions or work alongside the agencies already responsible for the company’s image, advertising and packaging.
DA.RI Srl also creates and implements QR codes for cultural, tourism and business applications, and for information about products, companies, assets, monuments, museum networks and much more.
The QR code is the intelligent successor to the barcode. At first glance, it is a small square made up of dots and lines with no obvious meaning. When captured by an internet-connected smartphone with suitable, freely downloadable software, it reveals extensive information about the associated products or assets. The content can be saved in seconds simply by scanning it.