Web and mobile app development

What matters when developing a mobile app?

DA.RI Srl, over the years, has developed expertise ranging from programming complex applications in Objective-C environments — essential for making full use of device functionality — to HTML web applications. It can handle development and all the activities involved in creating applications for smartphones and tablets.

Beyond Italy: the market is global!

Mobile devices offer an exciting marketing opportunity, but they also represent a significant business in their own right. Their market extends beyond Italy: the biggest challenges are overseas, in the United States, China and India.

The creative process: strategic analysis

Strategic analysis is the first essential part of the process. It examines the actions needed to meet the customer’s requirements and objectives. It also covers activities related to publication, including:

• testing on different devices;

• payment management;

• after publication on the Play Store, DA.RI Srl handles the promotional activities needed to maximise the application’s visibility to end users;

• App & Play Store SEO: optimising store content so it can be found through relevant searches made directly within the stores;

• creating and promoting a product website, dedicated to the app or integrated into the customer’s corporate website;

• user support and assistance;

• promoting the application through mobile-focused websites and blogs, as well as leading websites in its target business sector;

• Online Reputation Management;

• monitoring the application’s online reputation through comments on industry websites and blogs, and feedback published directly by consumers.